Procreate Malbon Concept

The Victoria is a signature shoe for WPGA star Charley Hull. The silhouette takes inspiration from traditional futsal shoes. I see connections in the way these athletes use their body to generate power. The color way is inspired by the golfers English roots in London eating victoria sponge cake.

Details

Role:

Product Presentation

Graphic Designer

Service:

Footwear Designer

Procreate

Industry:

Consumer Goods

Footwear

Date:

Jun. 2024

Overview

I wish golf brands would work closer with the athletes. This is my take on a signature shoe for Charley Hull, a golf superstar sponsored by Malbon. Women’s golf apparel is a rising market that is highly undervalued. With brands like Malbon bringing a new sense of streetwear to the golf industry it’s time to bridge the gap between a female golfers style on & off the course.

Key Features

Logo Design: The ventilated punched hole logo take influence from traditional tennis shoes, this detail is perfect for the golf course.
Functional Form: The thin sole of the shoe allows the user to feel more connected to the ground and enhances the ability to load power in the backswing.
Brand Identity: The Cursive Malbon logo matches the logos featured on the apparel Charley Hull wears in tournaments.